Location: Rochester, NY
Job Type: Full-Time
Reports To: Marketing Manager / Management
About Smash It Sports
Smash It Sports is a leading retailer of baseball and softball equipment, apparel, and accessories, serving players of all ages and skill levels. Our mission is to provide top-quality gear, expert advice, and an unmatched customer experience—both online and in-store. We’re passionate about the game and about connecting with our customers through engaging, creative content.
Position Overview
We’re seeking a creative, energetic, and sports-savvy Social Media Marketing & Content Creator to help showcase our products, promotions, and brand personality across multiple platforms. This role will focus on creating engaging content, managing social campaigns, and growing our online presence to drive traffic, sales, and community engagement.
Key Responsibilities
Content Creation & Campaigns
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Develop and execute creative social media campaigns that highlight Smash It Sports products, promotions, and events.
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Create original content including photos, videos, graphics, and written copy for Instagram, TikTok, Facebook, YouTube, and other channels.
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Film and edit short-form videos for product launches, tutorials, and behind-the-scenes content.
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Collaborate with influencers, athletes, and brand partners to produce sponsored content and cross-promotions.
Social Media Management
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Plan and schedule posts to maintain a consistent publishing calendar.
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Monitor engagement, respond to comments/messages, and foster community interaction.
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Track and report on social media performance metrics, using insights to improve future campaigns.
Brand Growth & Collaboration
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Stay current on social media trends, platform updates, and best practices.
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Work closely with marketing, sales, and e-commerce teams to align content with promotions and product releases.
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Attend events, tournaments, or product shoots to capture live content.
Qualifications
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Experience managing social media accounts for a brand or business (sports industry experience is a plus).
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Proficiency in photography, videography, and basic editing (Adobe Creative Suite, Canva, CapCut, or similar).
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Strong writing skills with the ability to craft engaging, on-brand captions and marketing copy.
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Familiarity with social media analytics tools (Meta Business Suite, TikTok Analytics, etc.).
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Creative thinker with the ability to adapt to fast-moving sports culture and trends.
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Passion for baseball/softball or sports in general is strongly preferred.
Perks & Benefits
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Employee discount on all gear and apparel.
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Fun, team-oriented environment centered around sports.
How to Apply:
Email your resume and a brief statement about why you’d be a great fit for the Smash It Sports team to Marc@smashitsports.com with the subject line Social Media Marketing & Content Creator Application.