Smash It Sports was founded in 2013 in Rochester, New York, with a simple but powerful idea: serious athletes deserve a knowledgeable, community-driven alternative to big-box sports stores.

From day one, SIS built its reputation on three pillars — the lowest prices in the market, genuine product expertise, and customer service that treats every buyer like a teammate. Over a decade later, those principles remain unchanged. We have grown into one of the most recognized specialty sports retailers in the country, shipping to players in all 50 states.